ABOUT US

Meet the brand behind
the nuts goodness

OUR STORY

A legacy born from humble beginnings

1965

Founded as
Purity Repacking

The company began as a sole proprietorship repacking snacks such as peanuts, cashews, preserved fruits, and other treats.

1969

Expanded into distributorship


The business was renamed Tobi
Marketing to reflect its broader vision and growing product range.

1974

Started own manufacturing

We acquired equipment to process products in-house to enter the retail market and respond to growing consumer demand.

1980

Incorporated as Tobi Marketing, Inc.

The company built a new office and plant in Sucat, Parañaque, introduced advanced machinery, and expanded internationally across Asia, the U.S., the Middle East,
Europe, Canada, and Australia.

Over the years, Tobi became a trusted supplier to supermarkets, hotels, airlines, and specialty stores nationwide. It also catered to bulk and private label clients in various sectors.

2025

Celebrating 60 years of excellence

Now growing as the Tobi Group of Companies, the group includes TMI Food Processing & Development, Not Just Nuts, Tobie International, and Wellspring Management Holdings. In 2025, Tobi proudly marks its 60th anniversary, continuing its legacy of quality and innovation locally and globally.

Where we’re headed

Our Mission

We aim to be the leading snack food manufacturing company in the Philippines and beyond, and to become the top-of-mind brand for consumers in the nuts and snack food category, known for our commitment to quality, innovation, and trust.

Our Vision

To become the gold standard in snack foods by creating innovative, nourishing snacks that enrich lives—anchored in integrity, inspired by our roots, and committed to excellence.

Our
Core Values

We are guided by the following principles that define who we are and how we do business

Integrity

We uphold integrity in our relationships with customers, business partners, suppliers, and employees. We act ethically, keep our commitments, and take responsibility for our actions.

Innovation & Creativity

We embrace innovation in flavor development, product variety, and packaging design. Through market research and continuous product development, we ensure our snacks stay relevant, exciting, and satisfying.

Sustainability & Community

Our customers are at the heart of everything we do. We aim not only to meet their needs but to exceed expectations, delivering excellent products and outstanding service every step of the way.

Quality & Nutrition

We are dedicated to delivering high-quality, fresh, natural, and nutritious snack products. We enforce strict production policies to ensure safety, hygiene, efficiency, and team productivity while continually striving to meet world-class standards.

Customer
Focus

We are committed to sustainable sourcing, eco-conscious packaging, and ethical manufacturing practices. We support local communities by providing fair compensation and ensuring the dignity and welfare of every producer and worker in our supply chain.

Our Commitment to Quality

At Tobi, our Procurement and Quality Assurance teams work closely together to ensure that our sourcing processes are systematic, efficient, and aligned with the highest standards.

We are committed to sourcing only premium-quality produce, which serves as the foundation of our product development and manufacturing. We prioritize freshness, safety, and consistency, allowing us to maintain the strong reputation of the Tobi brand in the Philippines and around the world.

We are proud to be:


  • HALAL certified by the Islamic Da’wah Council of the Philippines
  • GMP certified by the Bureau of Food and Drugs (BFAD) as a Good Manufacturing Practice-compliant company

These certifications reflect our dedication to quality, safety, and excellence at every stage of our operations.